How long does it take to get back to a customer? People are used to getting information in a snap, if they can not get information fast, they will move their business elsewhere.
How easy is it for a customer to talk to a live person? People want to know that their specific needs are being looked after. Yes, you may have a website or a social media page that customers can look at to answer the most commonly asked questions, but it is imperative that they can reach one of your team members and have a conversation. People buy from people.
How easy is it for your customers to find information about what you do online? Although people buy from people, what if one of your customers does not have the time to call around or stop by to find out the answers to their initial questions. It’s necessary to have an online presence to provide quick, simple and easy ways to provide information to perspective clients. This helps people decide whether you can provide what they are looking for, it also saves you and your business time and money by your team focusing on answering more specific inquiries that have a higher probability of leading to sales.
How well do you keep your customers updated with any changes to the service your business is providing for them? Most people understand that a delay can happen. What the majority of people can’t stand is not being told delays are happening. All our live are like domino's, when one is out of place when they start tipping… you know the rest. So, it’s imperative that you keep your customers up to date with information about the service they are paying you for, so they can move their domino's around accordingly.